The reality is, we are losing the PR war. The media can't be expected to paint the real picture to the general public, the only time they head to the river is when someone calls a staged press conference and feeds the media what they want them to report.
Show them videos of snagging, show them people booting salmon to the rocks, show them the dumped sockeye on the roadside.
The message can be immensely powerful.
Challenge the media and the public to rethink things. Send emails to editors/reporters telling them the links, and let them decide how to make a story out of it.
In this day and age, you have no choice but to step up your game.
At the same time, we can challenge ourselves to be better stewards of our rivers. Bring garbage bags and clean up after some of our less than respectful bretheren. Clean up the mono birdnests, the lure packaging, beer cans etc, that are maliciously left.
I'm not going to get into the flossing debate but troutbreath has a point, there is too much fragmentation. When there is such a big fracture in the community, my solution is simple:
Just concentrate on the things we AGREE upon. So, next time someone just carelessly tosses their beer can aside, or decides to bonk a foul hooked fish, SAY SOMETHING, and if others are around, BACK HIM UP.
It doesn't have to lead to anything physical, the fact that everyone around is saying " YOU CAN"T DO THAT", is the way you enforce things as a community.
Speak up as a group, for the resource...