Three buddies and I have been customers of a lake fishing resort for the past 8 years. Several years ago another pair of friends joined us. All of us, save one, are flyfishing hacks. I'm not the one.
The trip is as much about the laughter, friendship, and apres fish banter as it is about the fishing.
For the first seven years we thoroughly enjoyed our 4 day stay at the camp, however this past year was a different story and we had some significant customer service challenges. The four of us wrote a very respectful letter to the camp owners and asked for a response. None came. After a couple of phone messages, I got a call back this week. It went like this, almost verbatim...
Did you receive our letter? Yes.
Do you have a response? No.
So you are willing to lose us as customers? Yes.
Can I ask why? There are bad feelings on both sides and you wound up costing us money.
How did we cost you money? I had to fire up the backhoe to pull you out and repair the road. (Note: this was after we got stuck on a road within the camp. We questioned the $50 towing charge at checkout and it was reversed)
This is a resort where Americans form a very large percentage of the clientele and they have seen a significant increase in their vacancy rate since the American economic woes of the past 5 years. I mistakenly thought they would want to retain some Canadian customers who paid approx $1500 for their stay. Most of our group was willing to remain customers of the resort if there was some meaningful dialogue, but it seems they were not interested. I realize there are 2 sides to every story, and we might not be the self righteous guests that we perceive ourselves to be, but their business model makes me shake my head.
Ironically, we will be returning to the lake this year, but to a competitor's resort instead.