Thanks to the OP for the heads up.
An interesting study that highlights the problem of non-point source pollutants. It is easy to point a finger at industry belching smoke into the sky or discharging toxin filled wastewater in rivers, however the general and diffused impact of our modern lives is a lot more difficult to figure out, manage and mitigate. The quality of storm water run-off from urban areas is one of these challenging issues to get a grip on. This quinone derivative is just one aspect of a far bigger problem.
In addition to this specific tire degradation product, there are a whole host of combustion related compounds (such as polycyclic aromatic hydrocarbons), oils, fuels and miscellaneous vehicle wear and tear chemicals that end up on the road and being washed off into sewers and into streams. This includes zinc from all our galvanized roofing materials and fences. Creosote, copper chromium and arsenic from preserved wood products. Copper (as mentioned by Ralph) but also including chromium and nickel. Did you know that 1-2% of your tires consists of zinc by weight. All the worn tire ends up on the side of the road or in the aquatic receiving environment, unless intercepted. Then there is good old salt, which can be a highly toxic compound, in the wrong dose at the wrong location.
Combine all these contaminants and their synergistic effects, its a wonder anything survives. Bring on electric vehicles and hopefully articles like this will help manufacturers give more though to the life cycle of there products and where they end up, and our poor fish might stand a better chance.