Easy access. Well maybe I'm looking at things through my US colored glasses. There are very few industries let alone food production industries around that will allow someone off the street access to their factory without knowing exactly who you are and why you're there. And, if you do get access, you're going to see what they want you to see, so you never truly know what's going on. Now back to the fish farms. I haven't looked too closely, but I doubt there are ferries that take people out there and give them all the facts they so desire. I'm certainly not taking my boat out into salt water. That fact alone allows them a huge opportunity to operate secretively. So, outside the unknown food issue and the dye issue and the sea lice issue, there's also the issue of what does all that accumulated fish feces do to the local ecology? Last time I checked, accumulated feces is not a good thing. BTW, I knew dye's were for aesthetics, I posed the question to continue the conversation. It just makes me queasy to think about what these fish look like without dye's. Makes me think they're not all that healthy.