Yes it definitely was fun! More fun than fighting a chum that just tries to win a tug-of-war with you.
Most of the chum I catch jump as much as the coho, some have stripped me of 100 yards of backing while jumping repeatedly 4 or 5 times. This is why I love targeting chum on the fly, you get the strength of a spring (okay maybe not quite) and the acrobatics of a coho. What they do not do, is the coho roll, which still baffles me why coho, and only coho, seem to feel the need to completely wrapped themselves in my line, so they end up floating belly up. It can be a good strategy I suppose as I have had a couple that will quickly mummify themselves within a few minutes of the fight, then as I grab the line and unroll them, they make a dash for it, if I am too slow letting go or if the drag is not loose or my line has looped over something, there is a good chance of it snapping off.