Fishing Survey
Posted on March 22nd, 2006 by Greg Lawrence

My name is Greg Lawrence. I am a graduate student working toward my (MBA) Masters of Business Administration at the University of Northern British Columbia. My Masters Project is to "Identify complementary goods and services that can be offered by retail fishing/tackle stores in B.C. to improve sales and profitability, and enhance the customer experience."

A major part of this project involves a consumer survey which will provide insight into angler demographics, motivations for fishing, other activities undertaken while fishing, shopping patterns and product/service needs.

Your participation will provide BC fishing/tackle stores with information they need to provide products and services that better match customer needs. It will also help me to graduate J.

This work is being undertaken in consultation with the Freshwater Fisheries Society of BC. The results of this survey will be shared with the FFSBC as part of a shared effort to enhance the sport fishing industry.

Please take 5 minutes to complete the survey by clicking on this survey link.

Also please consider forwarding this e-mail on to your fishing clients/friends - the more responses I get the better the results of the work will be.

If you have any questions, you can e-mail me directly at greg@cfquesnel.com, or call me at 250-747-1212 (days) or 250-747-3857 (evenings).

Thanks

Greg Lawrence

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